2015
Information dissemination via electronic word-of-mouth: Good news travels fast, bad news travels faster!
Jacob Hornik, Rinat Shaanan Satchi, Ludovica Cesareo, Alberto Pastore
Computers in Human BehaviorTop-listed
172
cites
Faculty
Ludovica Cesareo is a Marketing scholar at Lehigh University. Research spans Consumer Behavior in Brand Consumption and Identification, Copyright and Intellectual Property. 39 works, 537 citations (h-index 12).
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Affiliation on publications · Lehigh University
Jacob Hornik, Rinat Shaanan Satchi, Ludovica Cesareo, Alberto Pastore
Computers in Human BehaviorTop-listed
Ludovica Cesareo, Alberto Pastore
Journal of Consumer Marketing OACore
Ludovica Cesareo, Barbara Stöttinger
Business HorizonsCore