1993
A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach
Les Carlson, Stephen J. Grove, Norman Kangun
Journal of AdvertisingTop-listed
599
cites
Faculty
Les Carlson is a Marketing scholar at Oregon State University. Research spans Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business. 124 works, 4.9k citations (h-index 35).
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Affiliation on publications · Oregon State University
Les Carlson, Stephen J. Grove, Norman Kangun
Journal of AdvertisingTop-listed
Carolyn Tripp, Thomas D. Jensen, Les Carlson
Journal of Consumer ResearchTop-listed
Les Carlson, Sanford L. Grossbart
Journal of Consumer ResearchTop-listed