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University of GeorgiaMarketing

Leonard N. Reid

Faculty

Consumer Behavior in Brand Consumption and Identification
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h 38 · i10 95
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About

Leonard N. Reid is a Marketing scholar at University of Georgia. Research spans Consumer Behavior in Brand Consumption and Identification. 153 works, 4.4k citations (h-index 38).

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Affiliation on publications · Virginia Commonwealth University

Most-cited work

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