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University of Wisconsin–Eau ClaireMarketing

Lenita M. Davis

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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4.2k
h 16 · i10 18
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About

Lenita M. Davis is a Marketing scholar at University of Wisconsin–Eau Claire. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 42 works, 4.2k citations (h-index 16).

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Affiliation on publications · University of Wisconsin–Eau Claire

Most-cited work

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