2003
2.3k
cites
Faculty
Kristy E. Reynolds is a Marketing scholar at University of Alabama. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 71 works, 9.8k citations (h-index 31).
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Affiliation on publications · University of Alabama
Jaishankar Ganesh, Mark J. Arnold, Kristy E. Reynolds
Journal of Marketing OATop-listed
Kristy E. Reynolds, Sharon E. Beatty
Journal of Retailing OATop-listed