2015
Behavior-Based Pricing: An Analysis of the Impact of Peer-Induced Fairness
Management Science OATop-listed
261
cites
Krista J. Li
Faculty
Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
About
Krista J. Li is a Marketing scholar at Indiana University Bloomington. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 34 works, 1.1k citations (h-index 13).
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Blanche “Peg” Philpott Professor · Indiana University
Most-cited work
2016
The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency
Yan Liu, Krista J. Li, Haipeng Allan Chen, Subramanian Balachander
Journal of Marketing OATop-listed
172
cites
2020
Quality Disclosure Under Consumer Loss Aversion
Jianqiang Zhang, Krista J. Li
Management ScienceTop-listed
83
cites