2016
Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook
Angella J. Kim, Kim K. P. Johnson
Computers in Human BehaviorTop-listed
491
cites
Faculty
Kim K. P. Johnson is a Marketing scholar at University of Minnesota. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 206 works, 5k citations (h-index 37).
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Angella J. Kim, Kim K. P. Johnson
Computers in Human BehaviorTop-listed
Dooyoung Choi, Kim K. P. Johnson
Sustainable Production and ConsumptionCore
Ju‐Young M. Kang, Jung Mee Mun, Kim K. P. Johnson
Computers in Human BehaviorTop-listed