1989
Consumer Preference Formation and Pioneering Advantage
Gregory S. Carpenter, Kent Nakamoto
Journal of Marketing ResearchTop-listed
844
cites
Faculty
Kent Nakamoto is a Marketing scholar at The Ohio State University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 65 works, 5.9k citations (h-index 31).
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Affiliation on publications · The Ohio State University
Gregory S. Carpenter, Kent Nakamoto
Journal of Marketing ResearchTop-listed
Lilla Náfrádi, Kent Nakamoto, Peter Johannes Schulz
PLoS ONE OACore
Peter Johannes Schulz, Kent Nakamoto
Patient Education and CounselingTop-listed