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Boston CollegeMarketing

Kathleen Seiders

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingConsumer Retail Behavior Studies
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About

Kathleen Seiders is a Marketing scholar at Boston College. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 34 works, 5.4k citations (h-index 21).

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Affiliation on publications · Boston College

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