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University of Central FloridaMarketing

Jungkeun Kim

Faculty

Consumer Behavior in Brand Consumption and Identification
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/400 · Marketing
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Citations
6.4k
h 44 · i10 96
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Influence
21/100
Top 27%
Momentum
66/100
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—/ 5
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About

Jungkeun Kim is a Marketing scholar at University of Central Florida. Research spans Consumer Behavior in Brand Consumption and Identification. 163 works, 6.4k citations (h-index 44).

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Associate professor · Texas A&M University

Most-cited work

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