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The Ohio State UniversityMarketing

Joseph K. Goodman

Faculty

Consumer Behavior in Brand Consumption and Identification
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h 17 · i10 17
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About

Joseph K. Goodman is a Marketing scholar at The Ohio State University. Research spans Consumer Behavior in Brand Consumption and Identification. 48 works, 5.2k citations (h-index 17).

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Professor · The Ohio State University

Most-cited work

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