2010
Signaling Status with Luxury Goods: The Role of Brand Prominence
Youngjee Han, Joseph C. Nunes, Xavier Drèze
Journal of MarketingTop-listed
1.1k
cites
Faculty
Joseph C. Nunes is a Marketing scholar at University of Southern California. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 76 works, 5.8k citations (h-index 27).
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Professor of Marketing · University of Southern California
Youngjee Han, Joseph C. Nunes, Xavier Drèze
Journal of MarketingTop-listed
Youngjee Han, Joseph C. Nunes, Xavier Drèze
Journal of MarketingTop-listed
Peter Boatwright, Joseph C. Nunes
Journal of MarketingTop-listed