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University of GeorgiaMarketing

Jooyoung Kim

Faculty

Consumer Behavior in Brand Consumption and Identification
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h 31 · i10 55
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About

Jooyoung Kim is a Marketing scholar at University of Georgia. Research spans Consumer Behavior in Brand Consumption and Identification. 138 works, 4.7k citations (h-index 31).

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Affiliation on publications · Seowon University

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