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Arizona State UniversityMarketing

Jong‐Hyeong Kim

Faculty

Consumer Behavior in Brand Consumption and Identification
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/400 · Marketing
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Teaching
—/5
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Citations
6.7k
h 35 · i10 51
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Influence
20/100
Top 37%
Momentum
39/100
Steady
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Teaching
—/ 5
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5 lenses
About

Jong‐Hyeong Kim is a Marketing scholar at Arizona State University. Research spans Consumer Behavior in Brand Consumption and Identification. 128 works, 6.7k citations (h-index 35).

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Affiliation on publications · Arizona State University

Most-cited work

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