YesRATEPROF
Old Dominion UniversityMarketing

John B. Ford

Faculty

Consumer Behavior in Brand Consumption and Identification
Write a review Add to the wiki
Is this you? Claim this profileNewer info? Request a verified updateCompareORCID OpenAlex
JF
Steady
#180
/400 · Marketing
Claim this profile to pick a paper-doll look or a photo
Teaching
—/5
0 reviews · 0% verified
Citations
4.5k
h 36 · i10 70
Academic descendants
0
0 Advisees · 0 gen
Collaborators
0
0 institutions
Service
0
0 current · 0 honors
Funding
$0
0 grants · 0 partners
Influence
20/100
Top 46%
Momentum
48/100
Steady
0 reviews
Teaching
—/ 5
Clarity—
Helpfulness—
Fair grading—
5 lenses
About

John B. Ford is a Marketing scholar at Old Dominion University. Research spans Consumer Behavior in Brand Consumption and Identification. 246 works, 4.5k citations (h-index 36).

Generated from open data. Know them? Add to this profile or claim it.

Affiliation on publications · Old Dominion University

Most-cited work

Wiki completeness4 / 12
33%

The fill grows as students, colleagues and family add verified facts.