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Mississippi State UniversityMarketing

Joel E. Collier

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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/400 · Marketing
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Citations
4.6k
h 24 · i10 28
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Influence
18/100
Top 71%
Momentum
43/100
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—/ 5
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5 lenses
About

Joel E. Collier is a Marketing scholar at Mississippi State University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 60 works, 4.6k citations (h-index 24).

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Flewellen Endowed Chair of Marketing · Mississippi State University

Most-cited work

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