2008
Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix
Yubo Chen, Jinhong Xie
Management Science OATop-listed
1.9k
cites
Faculty
Jinhong Xie is a Marketing scholar at University of Florida. Research spans Consumer Market Behavior and Pricing. 75 works, 8.8k citations (h-index 38).
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Affiliation on publications · University of Florida
Yubo Chen, Jinhong Xie
Management Science OATop-listed
Yubo Chen, Qi Wang, Jinhong Xie
Journal of Marketing ResearchTop-listed
Yue Wu, Kaifu Zhang, Jinhong Xie
Management ScienceTop-listed