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University of North Carolina WilmingtonMarketing

Jennifer L. Stevens

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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Citations
531
h 12 · i10 16
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13/100
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About

Jennifer L. Stevens is a Marketing scholar at University of North Carolina Wilmington. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 24 works, 531 citations (h-index 12).

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Associate Professor · University of North Carolina Wilmington

Most-cited work

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