2005
Self‐Construal, Reference Groups, and Brand Meaning
Jennifer Edson Escalas, James R. Bettman
Journal of Consumer ResearchTop-listed
2k
cites
Faculty
Jennifer Edson Escalas is a Marketing scholar at Vanderbilt University. Research spans Consumer Behavior in Brand Consumption and Identification. 76 works, 9.4k citations (h-index 26).
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Marketing Professor · Vanderbilt University
Jennifer Edson Escalas, James R. Bettman
Journal of Consumer ResearchTop-listed
Jennifer Edson Escalas, James R. Bettman
Journal of Consumer PsychologyTop-listed
Journal of Consumer PsychologyTop-listed