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University of South CarolinaMarketing

Haemoon Oh

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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Citations
9.5k
h 36 · i10 56
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Influence
21/100
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23/100
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—/ 5
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About

Haemoon Oh is a Marketing scholar at University of South Carolina. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 80 works, 9.5k citations (h-index 36).

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Affiliation on publications · University of South Carolina

Most-cited work

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