YesRATEPROF
University of California, DavisMarketing

H. Rao Unnava

Faculty

Consumer Behavior in Brand Consumption and Identification
Write a review Add to the wiki
Is this you? Claim this profileNewer info? Request a verified updateCompareOpenAlex
HU
Established
#225
/400 · Marketing
Claim this profile to pick a paper-doll look or a photo
Teaching
—/5
0 reviews · 0% verified
Citations
4.9k
h 29 · i10 39
Academic descendants
0
0 Advisees · 0 gen
Collaborators
0
0 institutions
Service
0
0 current · 0 honors
Funding
$0
0 grants · 0 partners
Influence
19/100
Top 58%
Momentum
13/100
Established
0 reviews
Teaching
—/ 5
Clarity—
Helpfulness—
Fair grading—
5 lenses
About

H. Rao Unnava is a Marketing scholar at University of California, Davis. Research spans Consumer Behavior in Brand Consumption and Identification. 71 works, 4.9k citations (h-index 29).

Generated from open data. Know them? Add to this profile or claim it.

Affiliation on publications · University of California, Davis

Most-cited work

Wiki completeness3 / 12
25%

The fill grows as students, colleagues and family add verified facts.