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Georgia State UniversityMarketing

George P. Moschis

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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Steady
#77
/401 · Marketing
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Teaching
—/5
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Citations
10k
h 50 · i10 131
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0
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0
0 current · 0 honors
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Influence
23/100
Top 19%
Momentum
43/100
Steady
0 reviews
Teaching
—/ 5
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5 lenses
About

George P. Moschis is a Marketing scholar at Georgia State University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 237 works, 10k citations (h-index 50).

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Affiliation on publications · Mahidol University

Most-cited work

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33%

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