2017
Omni-channel marketing, integrated marketing communications and consumer engagement
Elizabeth H. Manser Payne, James W. Peltier, Victor A. Barger
Journal of Research in Interactive MarketingCore
293
cites
Researcher
Elizabeth H. Manser Payne is a Marketing scholar at University of South Dakota. Research spans Consumer Retail Behavior Studies, Service and Product Innovation. 6 works, 998 citations (h-index 6).
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Assistant Professor · University of South Dakota
Elizabeth H. Manser Payne, James W. Peltier, Victor A. Barger
Journal of Research in Interactive MarketingCore
Elizabeth H. Manser Payne, James W. Peltier, Victor A. Barger
Journal of Research in Interactive MarketingCore
Elizabeth H. Manser Payne, Andrew J. Dahl, James W. Peltier
Journal of Research in Interactive MarketingCore