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University of Virginia's College at WiseMarketing

Elizabeth C. Hirschman

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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Citations
31k
h 48 · i10 98
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Influence
24/100
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Momentum
22/100
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—/ 5
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5 lenses
About

Elizabeth C. Hirschman is a Marketing scholar at University of Virginia's College at Wise. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 218 works, 31k citations (h-index 48).

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Affiliation on publications · University of Virginia's College at Wise

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