Elif Ülker-Demirel

Dr. Ulker-Demirel is an academic specializing in consumer behavior. Her research focuses on consumer activism, boycotts, and consumer psychology, examining the complex interactions between consumers and markets. She also explore consumer experience design, emphasizing the integration of UX design principles and artificial intelligence to enhance consumer interactions. In addition to her work in consumer behavior, Dr. Ulker-Demirel studies the impacts of crowds, tourism intensity, and overtourism on residents’ quality of life. Her research in arts marketing builds on her Ph.D. studies, focusing on art audiences’ behaviors and the role of art as an investment. Dr. Ulker-Demirel has a strong interest in academic writing and systematic literature reviews, contributing to the development of research methodologies in their field.

Visiting Scholar · University of Massachusetts Amherst