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York UniversityMarketing

Eileen M. Fischer

Faculty

Consumer Behavior in Brand Consumption and Identification
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h 46 · i10 79
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About

Eileen M. Fischer is a Marketing scholar at York University. Research spans Consumer Behavior in Brand Consumption and Identification. 183 works, 12k citations (h-index 46).

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Affiliation on publications · York University

Most-cited work

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