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University of Massachusetts AmherstMarketing

Easwar S. Iyer

Faculty

Consumer Behavior in Brand Consumption and IdentificationEnvironmental Sustainability in Business
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h 22 · i10 26
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About

Easwar S. Iyer is a Marketing scholar at University of Massachusetts Amherst. Research spans Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business. 42 works, 4.3k citations (h-index 22).

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Affiliation on publications · University of Massachusetts Amherst

Most-cited work

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