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New York UniversityMarketing

Durairaj Maheswaran

Faculty

Consumer Behavior in Brand Consumption and Identification
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h 37 · i10 50
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About

Durairaj Maheswaran is a Marketing scholar at New York University. Research spans Consumer Behavior in Brand Consumption and Identification. 83 works, 12k citations (h-index 37).

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Affiliation on publications · New York University

Most-cited work

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