2011
Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales
Erik Brynjolfsson, Yu Jeffrey Hu, Duncan I. Simester
Management Science OATop-listed
891
cites
Researcher
Duncan I. Simester is a Marketing scholar at National Bureau of Economic Research. Research spans Consumer Market Behavior and Pricing. 110 works, 7.3k citations (h-index 42).
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Affiliation on publications · Arizona State University
Erik Brynjolfsson, Yu Jeffrey Hu, Duncan I. Simester
Management Science OATop-listed
Marc Knez, Duncan I. Simester
Journal of Labor EconomicsTop-listed
Dražen Prelec, Duncan I. Simester
Marketing LettersCore