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University of Tennessee at KnoxvilleMarketing

David W. Schumann

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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7.3k
h 21 · i10 30
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About

David W. Schumann is a Marketing scholar at University of Tennessee at Knoxville. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 63 works, 7.3k citations (h-index 21).

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Affiliation on publications · University of Tennessee at Knoxville

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