2009
Social media: The new hybrid element of the promotion mix
W. Glynn Mangold, David J. Faulds
Business HorizonsCore
4.1k
cites
Faculty
David J. Faulds is a Marketing scholar at University of Louisville. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 41 works, 4.6k citations (h-index 12).
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Affiliation on publications · University of Louisville
W. Glynn Mangold, David J. Faulds
Business HorizonsCore
David J. Faulds, W. Glynn Mangold, P.S. Raju, Sarath Valsalan
Business HorizonsCore
David J. Curry, David J. Faulds
Journal of Consumer ResearchTop-listed