The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
David E. Sprott, Sandor Czellar, Eric R. Spangenberg
Journal of Marketing ResearchTop-listed
Faculty
David E. Sprott is a Marketing scholar at Claremont Graduate University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 127 works, 8.7k citations (h-index 45).
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Affiliation on publications · Claremont Graduate University
David E. Sprott, Sandor Czellar, Eric R. Spangenberg
Journal of Marketing ResearchTop-listed
Alka Varma Citrin, David E. Sprott, Steven N. Silverman, Donald E. Stem
Industrial Management & Data SystemsCore
Rom S. Leidner, Nelson Sanjuan Silva, Huayu Huang, David E. Sprott, Chunhong Zheng, Yi-Ping Shih, Amy Leung, Roxanne Payne, Kim Sutcliffe, Julie Cramer, Steven A. Rosenberg, Bernard A. Fox, Walter John Urba, Eric Tran
New England Journal of Medicine OATop-listed