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David E. Sprott

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingConsumer Retail Behavior Studies
DS
Established
#87
/400 · Marketing
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Teaching
—/5
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Citations
8.7k
h 45 · i10 72
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0
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0
0 current · 0 honors
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Influence
22/100
Top 23%
Momentum
29/100
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0 reviews
Teaching
—/ 5
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5 lenses
About

David E. Sprott is a Marketing scholar at Claremont Graduate University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 127 works, 8.7k citations (h-index 45).

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Affiliation on publications · Claremont Graduate University

Most-cited work

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