2005
Consumer Culture Theory (CCT): Twenty Years of Research
Eric J. Arnould, Craig J. Thompson
Journal of Consumer ResearchTop-listed
3.6k
cites
Craig J. Thompson
Faculty
Consumer Behavior in Brand Consumption and Identification
About
Craig J. Thompson is a Marketing scholar at University of Wisconsin–Madison. Research spans Consumer Behavior in Brand Consumption and Identification. 129 works, 19k citations (h-index 45).
Generated from open data. Know them? Add to this profile or claim it.
Affiliation on publications · University of Wisconsin–Madison
Most-cited work
1989
Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology
Craig J. Thompson, William B. Locander, Howard R. Pollio
Journal of Consumer ResearchTop-listed
1.7k
cites
1997
Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories
Journal of Marketing ResearchTop-listed
1.1k
cites