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University of Hong KongMarketing

Chi Kin Yim

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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6.4k
h 22 · i10 24
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About

Chi Kin Yim is a Marketing scholar at University of Hong Kong. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 34 works, 6.4k citations (h-index 22).

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Affiliation on publications · University of Colorado Denver

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