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University of Illinois Urbana-ChampaignMarketing

Cele C. Otnes

Faculty

Consumer Behavior in Brand Consumption and Identification
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4.5k
h 31 · i10 42
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About

Cele C. Otnes is a Marketing scholar at University of Illinois Urbana-Champaign. Research spans Consumer Behavior in Brand Consumption and Identification. 176 works, 4.5k citations (h-index 31).

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Affiliation on publications · University of Illinois Urbana-Champaign

Most-cited work

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