2024
Using Consumer-Generated Social Media Posts to Improve Forecasts of Television Premiere Viewership: Extending Diffusion of Innovation Theory
Journal of Business Theory and Practice OACore
2
cites
Researcher
Casey Goodman is a scholar at Georgia State University. 2 works, 4 citations (h-index 2).
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Affiliation on publications · Georgia State University
Journal of Business Theory and Practice OACore
SSRN Electronic Journal OA