2017
Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants
Journal of Political Economy OATop-listed
214
cites
Bradley T. Shapiro
Faculty
Consumer Market Behavior and Pricing
About
Bradley T. Shapiro is a Marketing scholar at University of Chicago. Research spans Consumer Market Behavior and Pricing. 41 works, 921 citations (h-index 14).
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Affiliation on publications · University of Chicago
Most-cited work
2021
TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands
Bradley T. Shapiro, Günter J. Hitsch, Anna E. Tuchman
EconometricaTop-listed
157
cites
2013
A Randomized Trial of a Hepatitis Care Coordination Model in Methadone Maintenance Treatment
Carmen L. Masson, Kevin Delucchi, Courtney A. McKnight, Jennifer E. Hettema, Mandana Khalili, Albert D. Min, Ashly E. Jordan, Nicole Pepper, Jessica Hall, Nicholas S. Hengl, Christopher Young, Michael S. Shopshire, Jennifer Knapp Manuel, Lara S. Coffin, Hali Hammer, Bradley T. Shapiro, Randy Seewald, Henry Charles Bodenheimer, James L. Sorensen, Don C. Des Jarlais, David C. Perlman
American Journal of Public Health OATop-listed
94
cites