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Columbia UniversityMarketing

Bernd H. Schmitt

Faculty

Consumer Behavior in Brand Consumption and Identification
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24k
h 61 · i10 98
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About

Bernd H. Schmitt is a Marketing scholar at Columbia University. Research spans Consumer Behavior in Brand Consumption and Identification. 175 works, 24k citations (h-index 61).

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Affiliation on publications · Columbia University

Most-cited work

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