1990
Market Orientation: The Construct, Research Propositions, and Managerial Implications
Ajay K. Kohli, Bernard J. Jaworski
Journal of MarketingTop-listed
7.3k
cites
Faculty
Ajay K. Kohli is a Management & Strategy scholar at Georgia Institute of Technology. Research spans Business Strategy and Innovation, Customer Service Quality and Loyalty, Innovation and Knowledge Management. 100 works, 35k citations (h-index 45).
Generated from open data. Know them? Add to this profile or claim it.
Affiliation on publications · Georgia Institute of Technology
Ajay K. Kohli, Bernard J. Jaworski
Journal of MarketingTop-listed
Bernard J. Jaworski, Ajay K. Kohli
Journal of MarketingTop-listed
Bernard J. Jaworski, Ajay K. Kohli
Journal of MarketingTop-listed