2015
The role of social media and brand equity during a product recall crisis: A shareholder value perspective
Liwu Hsu, Benjamin Lawrence
International Journal of Research in MarketingTop-listed
146
cites
Faculty
Benjamin Lawrence is a scholar at Georgia State University. Research spans Franchising Strategies and Performance. 38 works, 757 citations (h-index 13).
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Affiliation on publications · Georgia State University
Liwu Hsu, Benjamin Lawrence
International Journal of Research in MarketingTop-listed
Benjamin Lawrence, Susan M. Fournier, Frédéric F. Brunel
Journal of Advertising OATop-listed
Jie J. Zhang, Benjamin Lawrence, Chris K. Anderson
Journal of Operations ManagementTop-listed