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University of MinnesotaMarketing

Barbara Loken

Faculty

Consumer Behavior in Brand Consumption and Identification
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h 30 · i10 43
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About

Barbara Loken is a Marketing scholar at University of Minnesota. Research spans Consumer Behavior in Brand Consumption and Identification. 80 works, 8.9k citations (h-index 30).

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Affiliation on publications · University of Minnesota

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