2000
The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
Ronald Earl Goldsmith, Barbara A. Lafferty, Stephen J. Newell
Journal of AdvertisingTop-listed
1.3k
cites
Barbara A. Lafferty
Faculty
Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising Strategies
About
Barbara A. Lafferty is a Marketing scholar at University of South Florida. Research spans Consumer Behavior in Brand Consumption and Identification, Marketing and Advertising Strategies. 32 works, 6.2k citations (h-index 20).
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Affiliation on publications · University of South Florida
Most-cited work
2006
Corporate Reputation: The Definitional Landscape
Michael L. Barnett, John M. Jermier, Barbara A. Lafferty
Corporate Reputation Review OACore
1.1k
cites
1999
Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
Barbara A. Lafferty, Ronald Earl Goldsmith
Journal of Business ResearchTop-listed
712
cites