2022
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory
Wesley Friske, Seth A. Hoelscher, Atanas Nik Nikolov
Journal of the Academy of Marketing ScienceTop-listed
244
cites
Atanas Nik Nikolov
Faculty
Consumer Behavior in Brand Consumption and Identification
About
Atanas Nik Nikolov is a Marketing scholar at Kennesaw State University. Research spans Consumer Behavior in Brand Consumption and Identification. 25 works, 630 citations (h-index 10).
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Position · Kennesaw State University
Most-cited work
2021
Can social media influencer (SMI) power influence consumer brand attitudes? The mediating role of perceived SMI credibility
Lubna Nafees, Christy M. Cook, Atanas Nik Nikolov, James E. Stoddard
Digital Business OACore
171
cites
2022
Marketing experience of CEOs and corporate social performance
Saeed Janani, Ranjit M. Christopher, Atanas Nik Nikolov, Michael A. Wiles
Journal of the Academy of Marketing ScienceTop-listed
62
cites