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Fairfield UniversityMarketing

Arjun Chaudhuri

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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8.6k
h 18 · i10 24
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About

Arjun Chaudhuri is a Marketing scholar at Fairfield University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 57 works, 8.6k citations (h-index 18).

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Affiliation on publications · Fairfield University

Most-cited work

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