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University of MichiganMarketing

Aradhna Krishna

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingConsumer Retail Behavior Studies
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Teaching
—/5
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Citations
12k
h 54 · i10 96
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Influence
23/100
Top 13%
Momentum
42/100
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Teaching
—/ 5
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5 lenses
About

Aradhna Krishna is a Marketing scholar at University of Michigan. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 204 works, 12k citations (h-index 54).

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Affiliation on publications · University of Michigan

Most-cited work

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