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Arizona State UniversityMarketing

Andrea C. Morales

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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4.5k
h 27 · i10 32
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Influence
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About

Andrea C. Morales is a Marketing scholar at Arizona State University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 73 works, 4.5k citations (h-index 27).

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Affiliation on publications · Arizona State University

Most-cited work

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