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University of North Carolina WilmingtonMarketing

Alexandra Krallman

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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Teaching
—/5
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Citations
560
h 9 · i10 9
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Influence
13/100
Top 98%
Momentum
52/100
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Teaching
—/ 5
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5 lenses
About

Alexandra Krallman is a Marketing scholar at University of North Carolina Wilmington. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 20 works, 560 citations (h-index 9).

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Affiliation on publications · University of North Carolina Wilmington

Most-cited work

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