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Rice UniversityMarketing

Abhijit Biswas

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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/401 · Marketing
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Teaching
—/5
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Citations
4.9k
h 32 · i10 72
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Influence
19/100
Top 52%
Momentum
52/100
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Teaching
—/ 5
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5 lenses
About

Abhijit Biswas is a Marketing scholar at Rice University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 120 works, 4.9k citations (h-index 32).

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Position · Rice University

Most-cited work

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