2012
Modeling Consumer Learning from Online Product Reviews
Yi Zhao, Sha Yang, Vishal Narayan, Zhao Ying
Marketing ScienceTop-listed
246
cites
Faculty
Yi Zhao is a scholar at Georgia State University. Research spans Consumer Market Behavior and Pricing. 36 works, 667 citations (h-index 11).
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Affiliation on publications · Dalhousie University
Yi Zhao, Sha Yang, Vishal Narayan, Zhao Ying
Marketing ScienceTop-listed
Yi Zhao, Zhao Ying, Kristiaan Helsen
Journal of Marketing ResearchTop-listed
Yi Zhao, Zhao Ying, Inseong Song
Journal of Marketing ResearchTop-listed