Vidyanand Choudhary

Vidyanand ("VC") Choudhary is a professor of information systems and also serves as the Associate Dean of Undergraduate Programs, and is an authority on versioning, pricing, quality, and competitive strategy for technology products. His research interests are in the economics of information systems; business impact of analytics; use of recommender systems and search tools; impact of technology on corporate governance; marketing strategy and pricing of cloud and saas products; and pricing and product line design of information goods. His research has been published in such journals as Management Science, Information Systems Research, and the Journal of Management Information Systems. He currently teaches courses on business analytics and data mining; and global business strategy.

Professor and Associate Dean · University of California Irvine